Studio concept / Brand world / Bakery

Luma Bakehouse

A joyful identity system where craft bread meets bold, architectural colour.

Brief

Create a warm but unconventional identity for a fictional independent neighbourhood bakery.

The daily rise became our central gesture: soft organic forms held against decisive geometry.

Cobalt cuts through flour, wheat and poppy coral, with acid green as an electric accent.

Arched frames, tactile paper and generous still-life compositions give the system rhythm.

A flexible identity world designed to feel recognisable from a shopfront to a social post.